Once again we have attended the bi-annual International Olive Oil and Related Industries’ Fair in Jaen, Spain.
We were really happy to see that there is a new trend that focuses in the labelling of high quality olive oils.
For example, these labels indicate “Picual en envero” meaning that the olives were harvested right when they started changing colors.
Also “100% zumo natural” proving that olive oil is a 100% natural juice or “Cosecha temprana” stating an early harvest.
All these labels enlighten the consumers with valuable information about the remarkable quality of extra virgin olive oils. This is the definite path to follow!!
Not to be missed was the machinery section, where you could see from harvesting gear to olive oil centrifuge machines, as well as portable mills.
You could also see the uses given to the olive tree and oil sub-products (excellent bio-masses, that give thermal and electrical energy, as well as bio fuels), that are usually used in the olive oil producing companies.
In one of the sectors of the fair, the attendees could find a lot of useful information and attend to talks regarding the many benefits of olive oil consumption … as this liquid gold decreases cardiovascular diseases, certain cancers, obesity as well as diabetes, amongst others!
We were also able to update some data regarding the olive oil business. Spain continues to be the biggest producer of olive oil in the world (40%), and most of it is produced in southern Spain. It continues to shape the economic, social, cultural and environmental structures of Andalusia. The olive oil industry generates almost half of the agricultural jobs in Andalusia, and is the main economic source for over 250 000 families in Spain’s southern area. Over 50% of what we produce is exported worldwide.
This year, the olive oil sector worries about the production levels. Compared to previous years, it decreased over 60% – only 607 000 metric tons – due to bad weather conditions and prior excellent harvests. The imported olive oil from other countries has also increased.
Even though the current circumstances are complex, we feel optimist as the world’s demand of olive oil is increasing as well as the awareness of the importance of consuming high quality extra virgin olive oils. The producers, by caring about the labelling and packaging of excellent quality olive oils ensure the future of Spanish olive oils!